Poster Analysis

Sex and the city 2

The main characters are present in the poster, as one of the women seems to be in front of the other three, this could be a way of showing her importance to the film. The iconography used helps to convey the overall feminine layout of the poster. It contributes to the rom-com nature of the film. The initial text is golden, and looks like its sparkling, this gives a glamorous feel to the film. The 2 is bigger then the title and silver, this makes it stand out even more and contributes to the glamorous feel. The 2 could be more prominent so people know its a second film, and will make an effort to see it. For an audience that has seen the first one they may see this as an opportunity to for social interaction. As the uses and gratifications theory explains some audiences watch media texts as a means for social interaction, as they have seen the first they can discuss and compare.

The colours used in this poster are a lot softer and bright. The blues used at the top of the page give the connotations of a clear sunny day, also gives happy connotations as people are generally happier when the sun is out. It gives the impression this film will take place in a sunny location, some of the audience may see this as a way of escapism, they may not be able to go on holiday at the time and find comfort in watching a film that is set in a nice location. Other colour prominent in this poster is gold. Again this gives off the connotations of glamorous lifestyles, gold can be seen as the colour of money or riches, the colour also gives off connotations of sand and may be another indication of the setting of the film being near or around the beach.

The target audience of the film is apparent through the soft colours that give a more feminine effect. Also though the main characters on the cover. They are all female and the positioning and body language suggests they are going out, on a trip or a night out, it also indicates that the film will be following them, this will encourage females to watch as they may see it as a form of escapism or possibly even be able to relate the some of the themes of the film.

The narrative is hard to tell from a poster, there are no clues as to if stauss or Propps theorys can be applied as there are only females on the poster, no binary opposite can be established, and there is no clue that there will be a her, princess ect